The Marketing world and all aspects related to it have always been tricky and have indeed taken you on a roller coaster ride. With unforeseen changes that are quite exhilarating, marketing as a whole can be quite daunting for someone new to the market. Since there are many loops that one can expect in the field of marketing, you should always hold tight, sit back and take it as it comes.
Consider SEO which is known as Search Engine Optimization as an example. When it was first introduced, many people were sceptical about the idea of writing unique content to make web pages get higher ranks on search results. Getting keywords and phrases looked like an outrage but let’s be realistic here. People will not be able to find your site unless you take measures to properly optimize it.
Fortunately the way in people perceive this situation has changed and the technology has developed in a way that search engines actually understand and reward pages that deliver what people are looking for in their day to day lives. So, the question arises as to how you can make content SEO friendly. Optimizing content isn’t complicated but there are a few steps that you can follow that revolve around keyword research, selection and proper placement. Since SEO is evolving at a rapid pace, it is wise that you follow the best practices that are available. Check out the following pointers that will help you out.
Choosing the right keyword has not changed ever since the inception of SEO. But instead of choosing keywords that are likely to get the most searches and fit them into the content as many times as possible, you can start prioritizing. Quality always trumps quantity and so it is wise to use a keyword that is targeted to your audience. Also, make sure you research on how your audience will look for content. What questions and what words will they use? The answers to these questions will give you your keywords. The order of the keywords is also important. So, brainstorm, do some research and you can also use tools such as Google Keyword Planner or MergeWords to create unique keywords and phrases.
After you have distinguished your keywords, you can make sure to refine your choices. Ensure that you have a primary keyword and supporting keywords but do not have more than eight. To cut down your list, it is important to get rid of the words that can harm your search results which include “words that don’t sound like a natural phrase”, “words that sound like advertising” and “ones that mention a rival brand by name”. Once the keyword list is sorted out, make sure that your primary keywords are safe and not used that way. Remember not to use the same primary keyword in more than one page.
The more primary keywords appear on your page, the more Google is convinced of the page’s relevancy to that particular keyword. Ensure that your keywords appear in the page’s body copy, heading, page title, Meta description and URL but also make sure that the placement makes sense. It can certainly be a challenge when it comes to keyword placement, and if you are in doubt of the placement techniques, you can consult and SEO professional.