It is not a secret that Google Search is currently the most successful search engine. Actually, only a few other companies can dominate their industries like Google dominates the internet search marketing industry. But what is so special about Google that makes it the number one search engine? Well, there are several answers to that question.
- Google relies on simplicity (which most of the other search engines lack)
- Google Search is fast, easy to use, reliable and user friendly
- Google is continuously enhancing its search algorithm
- Even the ads are relevant to the search queries
The home page of Google is extremely simple and clean. It loads very quickly, and has the ability to deliver arguably the best search results for any query, when compared to most of the search engines out there. This is possible mostly because of its massive listings and PageRank technology. It also gets high marks for the Google Maps, image search, videos (YouTube) and blog search. Also there is Book Search that enables searching the content inside the books. SEO Web Solution in one of India’s Best SEO Company in Ahmedabad.
Google is also well-liked by many people because of its user-friendliness. It never lets the users guess or think twice about where to find something. Everything is simple and straightforward. This is especially noticeable when compared to its main competitors like Yahoo! and Bing. Unlike most of the other search engines, Google usually never displays ads on its homepage. And unlike the homepage of Yahoo!, it does not throw useless information at the users. You can go to Google homepage and do what you came there to do, perform an internet search, without any distractions.
Google executes over 5 billion search queries on a daily basis. And about 15% of the searches are said to be new queries that has never been searched for before. Whenever a user performs a search and interacts with the search results, Google monitors it and uses that data to enhance their search algorithms. As Google states, its search algorithms are constantly learning and improving their ability to deliver thorough and relevant search results.
Google is one of the pioneers who took the SEO business from a struggling industry to one of the most profitable online businesses. Still, it always cares about the user experience than advertising. It always tries to keep the ads that appear on search engine results page relevant to the search query made by the user, which makes searching through Google a very pleasant experience.