The traditional ranking signals – keywords, links, anchor text, and authority – have remained as the dominant factors in search rankings of Google for a long time. From these, the keywords and anchor text were considered as the most important factors. However, over the past few years Google has started to get tougher on web…
1. In the excitement to take your website live, there are a number of things you may have forgotten. Read through the list below and make sure you have completed these final touches before you launch your website. 2. A favicon to mark the window where your website has been opened on the user’s screen.…
When a person searches for your brand, business or personal name online, what they should normally find is your website, blog and the rest of the social media profiles that you have. However, for most of the businesses out there, what ranks on top of the search result are always complaints, bad reviews and a…
The practise and techniques of Search Engine Optimisation is getting tougher continuously and it is certainly not what it used to be five years ago. There was a time that SEO was purely dependant on keywords and a few “questionable tactics” to get ahead of the game. Things have changed drastically now and even though…