Recently two new phrases popped up to define online marketing through social networks and media. One is Social media optimization (SMO) and the other is social media marketing (SMM). These two phrases caused a lot of confusion and many people questioned about the exact meanings of what these two phrases stand for. This happened because Social Media optimization and Social Media Marketing have many aspects in common. Both are very popular emerging marketing techniques. But they slightly differ from each other by their marketing methods. And some people suggest that Social Media Marketing is a better solution to gain website traffic because of its specific advanced tactics of reaching people more interactively.
What is Social Media Optimization?
Social Media Optimization refers to a process which attracts people and compels them to visit your website. It is done by refining (optimizing) and improving design of the site. In this case, the methods you use in your web designing play a vital role. Simply anything that enhances publicity of your website is included to Social Media Optimization. In other words Social Media Optimization is mainly focused on ‘on-page’ activities such as:
- Giving easy options to tag the website
- Making the bookmarking of the website easier
- Increasing link-ability by adding a blog or creating thought pieces.
- Encouraging inbound links by rewarding them.
- Making your website a platform for outbound links even if it doesn’t help you.
- Rewarding the helpful users.
Above mentioned activities are also considered as Rules of Social Media Optimization.
Since recommendations of users through social networks are crucial for ranking a website, Social Media Optimization has become very important for Search Engine Optimization.
What is Social Media Marketing?
On the other hand, Social Media Marketing plays a more interactive role in gaining website traffic. Actually, it is more of a viral marketing concept. Social Media Marketing mainly targets off-site activities. This is done by creating user compelling content and spreading it over social networks. Then it gets liked, bookmarked, re-posted, shared and spreads rapidly, like a virus. All you have to do is just plant the seed, sit back and watch. The rest will happen effortlessly. There is no need of watering or taking care of. It is more of a campaign that is handled by the users themselves. Some say that Social Media Marketing is far more effective than Social Media Optimization because of these qualities.
Even if Social Media Optimization and Social Media Marketing differ from each other, the common fact is that these concepts have many uses that could bring your website, product or brand to a new level.