Regardless of whether you are an experienced website owner or a newbie who just setup your first website, you have to follow the best practices of SEO if you want to get your website to a larger proportion of your target audience. However, no matter how hard you work, there are few SEO mistakes that most webmasters make, sooner or later, that could have a devastating outcome on the search engine ranking of their website or blog. There are also some mistakes that do not necessarily have a bad effect on your search engine rankings, but will not let you get the most out of your SEO efforts.
As you learn about the good SEO practices, it is equally important to learn about these bad SEO practices that you should avoid. So knowing about the following SEO mistakes and avoiding them will help you in making your SEO strategy into a more effective one.
Buying backlinks was never a good SEO habit, but since the Google’s Penguin update, paying for links became one of the most dangerous SEO mistakes. You may see some short term boost in your search engine rankings, but know that you will be playing with fire as it is nearly impossible to get back into Google’s index if you get caught for buying links.
Ignoring the Title Tags
The title tags are undeniably one of the most important aspects of SEO. Do not forget to insert a few keywords into your title tags as they will also appear on SERPs (Search engine result pages). Make your titles shorter and keyword rich for better results.
Keyword stuffing is probably the most common SEO mistake made by webmasters. If you are just writing content that is useless and unreadable to the users, and filling them with keywords, it will have the exact opposite effect on your website than what you are trying to achieve. Content is the most important aspect of SEO, which makes writing great content the key to SEO success.
Choosing Looks Over the Content
Most of the webmasters know that good content is the key to success. But there are few that seem to favour looks of their website over content. Of course, having a pleasing look is important for any website. But having too many images or graphics will slow down the opening speed of your website. Which is not only bad user experience, but also bad for your SEO. So try to maintain a healthy balance between design and content.