In this post, we talk about how you can use the Diwali festival season to your advantage and generate a lot of visitors by optimizing your SEO accordingly.
The Delight of Diwali
There’s just one day to go for Diwali, which is arguably the biggest holiday on the Indian festival calendar. Needless to say, the event is celebrated with much fanfare. People go out to purchase many new items and shopping on Diwali has become a huge part of the festive tradition.
Brick and mortar shops have taken advantage of the Diwali craze by offering discounts on clothes and consumer durables. Online retailers have also jumped on board as you can see from the advertising and promotion of the Amazon and Flipkart Diwali sales.
Of course, e-commerce websites have the most to gain during the month of October from Diwali. However, this holiday is huge and so no marketer can afford to let the opportunity pass by. All online companies can enter the fray. That is why you should get a website if you haven’t already, and then alter your site and add new content in the appropriate manner.
SEO for Diwali
If you want to capitalize on the burst during the Diwali season, you have to fine-tune your content. You can offer special discounts for Diwali or even promo codes to take advantage of the festive mood and spirit. Try some other incentives as well. Get creative. Don’t just burst crackers, explode your company’s search rankings as well.
You should take a look at what you can offer to your customers specifically for Diwali. Think about what the customer is looking for and build on that. By tweaking your keywords a bit or writing posts about the special topics, you can bring more visitors to your site.
You can adapt, ride the Diwali wave and boost your company’s sales – or you can do nothing and lose out on a magnificent opportunity to promote your products and services.
The whole study is proof that your SEO and keywords cannot just remain stagnant year round. What works well during regular days may not have the same effect during festival seasons like Christmas or Valentine’s Day.
Keep this data in mind when developing a digital marketing strategy for the Diwali season. Take away whatever you want from it, but make use of it. Just like good defeats evil, we hope you can conquer your SEO demons this Diwali.