What is SEO?
SEO is the dynamic practice of optimizing a website by improving its internal and external aspects in order to increase the web traffic that the website receives from search engines. SEO includes a variety of different elements. Therefore, it is difficult to distinguish a clear-cut distinction between website optimization and search engine optimization. In fact, most SEOs consider that website optimization is a part of their portfolio due to the very close relationship of these two different elements. The scope of SEO can vary due to the requirements of the client. Some may opt to optimize a part of their website while others may concentrate on a broader approach. For example, a vendor may decide to optimize only the landing page(s) of their website because the website in question has a very low bounce rate. Thus, further optimizing efforts may be deemed unnecessary.
Why is SEO important?
SEO or Search Engine Optimization is the new world order in the broad realms of internet marketing. Why do we say that? We have a couple of good reasons.
- On average over 60% of visitors for all the websites are generated through search engines.
- By 2018, the B2C e-commerce sales in India alone are predicted to be over £270 billion.
- With the success of Amazon, EBay and other e-commerce websites, more and more consumers rely on the internet to enhance their purchasing options.
What are the business benefits?
- Cost effective to implement
- High Return on investment [ROI]
- A search by a user displays desire. The user has a perceived need for a product or service. Targeted traffic generated through search engines has a high conversion rate.
- Organic search engine results provide more relevant results to the user than Pay-per-Click [PPC].
- An effective SEO programme leads to enhanced web presence
Did you know that?
- For every 1 click on a paid search result, the organic results generate 8.5 clicks
- Expenditure on SEO is 12% of PPC
Search Engine Optimization is an extremely effective way to generate targeted traffic to a website. By comparison, PPC is far less effective than SEO. In fact, according to Rand Fishkin of SEOmoz, SEOs earn 45 times less than PPC agencies while the results are far better.
SEO is an important marketing tool to anyone who runs a website. The internet landscape of contemporary times is characterized by heavy competition and heavy information saturation. This is a vital aspect because the only way most websites can reach a potential viewer is through a search engine. Google is by far the most favored search engine in the world. It is also the most technologically advanced search engine. The Googlebot [Google Crawler] is thought to be comprised of more than 70 different components that sample different aspects of a website that it crawls through. Because of the complexity of the search ranking procedure and the high importance it assigns to elements that cannot be optimized easily, such as natural link building, etc, Google remains a huge obstacle for webmasters. However, because of the complexity of its search ranking algorithms, Google returns much relevant results for its users’ queries. Consider what it would be like if no one could easily find your place of business, or even your telephone number. Most businesses could not continue for long in such a situation.
The same thing can happen with your website if people cannot easily locate it. Traffic volume, if it existed at all, slows to a crawl. Potentially valuable customers never even know you are there. With more than 231 million unique websites active today, the competition is fierce and it is vital for businesses to have an effective SEO programmer that can reach potential clients.
As a leading SEO Company Mumbai, SEO Web Solution is in the unique position to evaluate and implement a campaign to best suit your requirements. For further information, please contact us. For a free SEO Company Mumbai analysis on your website, visit our free SEO Analysis page.
As a result, Google is by far the most favored search engine in the world.
Almost all the other search engines use algorithms similar to that of Google. In addition, AOL uses the results of Google to power its SERPs.