SEO is constantly in the spotlight. Nowadays, it is the talk of the town thanks to Google’s Penguin update. However, this is a post about statistics that are useful for anyone planning to employ SEO for their website. People choose to optimise their website for many reasons, some want to sell products and some want to build an audience of readers. Whatever your reasons, SEO almost always results in wide exposure for your website. Of course, you have to do this correctly to get the best results.
Whenever you search something on Google, the results page displays paid advertisements and the websites that are ranked for your search criteria. Did you know that more than 70 percent of users tend to ignore the sponsored ads and scroll down to the organic results? ‘They are there because they paid for the spot’. This is the thought that drives the majority of these clicks away. So, if you are considering pay-per-click (PPC) marketing, you might want to rethink your decision.
Why do you think the SEO community goes into panic mode whenever Google releases an update? Bing releases updates, so does Yahoo. We never see webmasters and SEO Expert poring over ranking reports and back links because Bing and Yahoo decided to revamp their algorithm. There’s a valid explanation for that. Google owns a share of about 85 – 90 percent of the search engine industry that is worth well over $100 billion. In fact, ‘let me Google that’ is a phrase that is synonymous with ‘let me search for that on the internet’. The statistics speak for themselves. If your SEO plan is not compatible with Google’s guidelines, you should most certainly worry.
10 out of 10 SEO Expert will recommend blogging as a great way to promote just about any business. Of course, over 80 percent of businesses are known to consider their blogs as valuable assets. Not only do they bring traffic but they also allow you a chance to take advantage of trending industry matters and to present your ideas to the public which will, in return, bring in more leads as well as an audience.
Almost all companies are striving to get to the coveted front page of Google. Why? According to statistics, more than 75 percent of users rarely scroll past the first page of results, that’s one more reason to strive for, or to hold on to, that top spot on Google.