Broad Match is a form of “keyword matching” and refers to the matching of a search listing or advertisement to selected keywords in any order.

This means if selected keywords are “running shoes”, then ads or a search listing may be displayed if the users searches upon the following example keywords:

Any Order: “shoes running”

Synonym: “running sneakers”

Plural, Singular: “running shoe”

Broad match terms are less targeted than exact or phrase matches.

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