Social Media Optimization vs. Social Media Marketing

Recently two new phrases popped up to define online marketing through social networks and media. One is Social media optimization (SMO) and the other is social media marketing (SMM). These two phrases caused a lot of confusion and many people questioned about the exact meanings of what these two phrases stand for. This happened because…

Tips for Small Business SEO

Search engines are continuously rolling out updates and changing the rules. As a small business owner you’ll no doubt find this very frustrating as you don’t always have sufficient time and resources to stay updated in such a confusing and fast paced industry. Here are some tips to help you sustain high performing, organic search…