Social Media Optimization vs. Social Media Marketing

Recently two new phrases popped up to define online marketing through social networks and media. One is Social media optimization (SMO) and the other is social media marketing (SMM). These two phrases caused a lot of confusion and many people questioned about the exact meanings of what these two phrases stand for. This happened because…

Increasing the Conversion Rate of your Website

Localize your website appropriately for better results. Google generates search results taking user’s location and native language into account. Thus a localized website has an explicit advantage in attracting business from the targeted country or region. Search engine users tend to select websites that display information in their own language over a low price deal.…

Why links are still the most important ranking factor

The practise and techniques of Search Engine Optimisation is getting tougher continuously and it is certainly not what it used to be five years ago. There was a time that SEO was purely dependant on keywords and a few “questionable tactics” to get ahead of the game. Things have changed drastically now and even though…