Things TO and NOT TO include on your homepage

The homepage of your website is one that is often the first encounter for visitors and for potential customers with your brand. Even though you may spend plenty of resources on getting the homepage right, the average homepage on the World Wide Web is either too cluttered, hence ineffective or too barren, often leaving the…

SEO for Travel, SEO for Hotels and SEO for Airlines

Search engine optimization is vital to successfully maximizing the online exposure of travel, tourism, leisure and holiday industry businesses, and maintaining long term and sustainable results. We provide expert advice on how to optimize your website to unlock the potential of being discovered by popular online searches for travel, accommodation and hospitality. The Web is…

SEO for E Commerce Websites

Trading on the internet can be a challenging and complex task. Your e commerce website may well offer a wide array of products and services of premium quality but if buyers can’t find you online then you’ll certainly struggle to win their business! E commerce SEO is a top priority for you to consider when…

Rules of Social Media Engagement

According to the result of a survey, 78% of its respondents stated that engagement is an extremely important factor for successful social media marketing. All those companies promoting their business and their websites through social media have very similar objectives. Building social media connections, making conversations easier and giving your audience a positive response are…

Social Media Optimization vs. Social Media Marketing

Recently two new phrases popped up to define online marketing through social networks and media. One is Social media optimization (SMO) and the other is social media marketing (SMM). These two phrases caused a lot of confusion and many people questioned about the exact meanings of what these two phrases stand for. This happened because…

Checklist Before Launch of Website

1. In the excitement to take your website live, there are a number of things you may have forgotten. Read through the list below and make sure you have completed these final touches before you launch your website. 2. A favicon to mark the window where your website has been opened on the user’s screen.…

Increasing the Conversion Rate of your Website

Localize your website appropriately for better results. Google generates search results taking user’s location and native language into account. Thus a localized website has an explicit advantage in attracting business from the targeted country or region. Search engine users tend to select websites that display information in their own language over a low price deal.…

Need to know about social media

If you are looking for a constantly changing world, social media marketing is it! Not only does it have extremely regular updates and added features but it rolls out new networks also very so often! For those who are still trying to figure out how social media marketing could benefit your business, here are a…

Tips for Small Business SEO

Search engines are continuously rolling out updates and changing the rules. As a small business owner you’ll no doubt find this very frustrating as you don’t always have sufficient time and resources to stay updated in such a confusing and fast paced industry. Here are some tips to help you sustain high performing, organic search…

Social skills every link building team should own

Many industries rely heavily on emails for link building. Therefore, although you may see an opportunity to grab a link anywhere, the real works occur in what an email has to say before the write signs off at the bottom. We discuss some essential social skills and sciences that every outreacher should possess if they…