Social Media Optimization vs. Social Media Marketing

Recently two new phrases popped up to define online marketing through social networks and media. One is Social media optimization (SMO) and the other is social media marketing (SMM). These two phrases caused a lot of confusion and many people questioned about the exact meanings of what these two phrases stand for. This happened because…

Checklist Before Launch of Website

1. In the excitement to take your website live, there are a number of things you may have forgotten. Read through the list below and make sure you have completed these final touches before you launch your website. 2. A favicon to mark the window where your website has been opened on the user’s screen.…

Increasing the Conversion Rate of your Website

Localize your website appropriately for better results. Google generates search results taking user’s location and native language into account. Thus a localized website has an explicit advantage in attracting business from the targeted country or region. Search engine users tend to select websites that display information in their own language over a low price deal.…

Need to know about social media

If you are looking for a constantly changing world, social media marketing is it! Not only does it have extremely regular updates and added features but it rolls out new networks also very so often! For those who are still trying to figure out how social media marketing could benefit your business, here are a…

Tips for Small Business SEO

Search engines are continuously rolling out updates and changing the rules. As a small business owner you’ll no doubt find this very frustrating as you don’t always have sufficient time and resources to stay updated in such a confusing and fast paced industry. Here are some tips to help you sustain high performing, organic search…

Social skills every link building team should own

Many industries rely heavily on emails for link building. Therefore, although you may see an opportunity to grab a link anywhere, the real works occur in what an email has to say before the write signs off at the bottom. We discuss some essential social skills and sciences that every outreacher should possess if they…