Lately, there has been a lot of chatter about negative SEO. But what is it really? Does it happen? And is it something to be worried about? If so, how can you protect yourself? This article will shed some light on this topic and hopefully overcome fear that exists. When someone deliberately attempts to lower…
Details
The traditional ranking signals – keywords, links, anchor text, and authority – have remained as the dominant factors in search rankings of Google for a long time. From these, the keywords and anchor text were considered as the most important factors. However, over the past few years Google has started to get tougher on web…
Details
Following our blog post “Does Social Media Marketing affect SEO (Poll)?” appeared on 13th May 2020, we had such a positive response from our readers and lots of them were keen on taking part in the poll. Apparently most of the survey respondents agree that the social media has a strong impact on search engine…
Details
In the SEO world duplicate content has become one of the top concerns. Publishing same content on different URLs may dilute the quality and the ranking of a website. Having the same content on multiple websites causes difficulties for search engines to select the most relevant content for a given query. Duplicate content can negatively…
Details
Sometimes SEO can prove to be quite a tedious task to those practicing it. The design and implementation of effective link building strategies is not easy at all. Neither is it easy to alter even one of the several variables that affect your site’s search performance. Considering all this, there are some short term techniques…
DetailsAccording to a survey, LinkedIn sends four times more visitors to your website as compared to other social networks. It may not be the best at sharing your stories amongest social networks but in terms of directing traffic to your website, it excels. Here are a few tips that you should consider when writing articles…
Details
The homepage of your website is one that is often the first encounter for visitors and for potential customers with your brand. Even though you may spend plenty of resources on getting the homepage right, the average homepage on the World Wide Web is either too cluttered, hence ineffective or too barren, often leaving the…
DetailsSearch engine optimization is vital to successfully maximizing the online exposure of travel, tourism, leisure and holiday industry businesses, and maintaining long term and sustainable results. We provide expert advice on how to optimize your website to unlock the potential of being discovered by popular online searches for travel, accommodation and hospitality. The Web is…
DetailsSEO for E Commerce Websites Trading on the internet can be a challenging and complex task. Your e commerce website may well offer a wide array of products and services of premium quality but if buyers can’t find you online then you’ll certainly struggle to win their business! E commerce SEO is a top priority…
DetailsThere is no way you can control every single post people make about you on the Internet. What you can do is control what shows up first. This is the 21st century and everyone has access to the internet, so it is really important to build an online reputation. It can also be called as…
Details