As a business person, you want to target serious shoppers looking to make purchases either directly from your store or at your online domain. There is no point in attracting traffic to a website only for them to leave without making an inquiry let alone purchases. Quality traffic means you get serious buyers who are…
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The Marketing world and all aspects related to it have always been tricky and have indeed taken you on a roller coaster ride. With unforeseen changes that are quite exhilarating, marketing as a whole can be quite daunting for someone new to the market. Since there are many loops that one can expect in the…
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One of the most influential marketing tools today; blog posts have taken the Internet by storm. However, simply writing and publishing your blog post isn’t enough. You have to promote it too. If you are a blogger, naturally, your first step would be would be to share the content on Twitter and Facebook. What is…
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How does a company that had the biggest share of search engine marketing, highest number of visitors and more cash than anyone else in the industry, employed the most talented people from around the world, and had bigger dreams than any other company in the Silicon Valley, fell so far and failed so decisively? Back…
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Almost every website gets redesigned at least once within their online presence. It can be due to many reasons, including rebranding of a company, changes in the technology or aesthetics, improve user experience, etc. Although redesigning a website is an exciting process, most web designers seem to only focus on the visual redesign. Unfortunately, this…
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Regardless of whether you are an experienced website owner or a newbie who just setup your first website, you have to follow the best practices of SEO if you want to get your website to a larger proportion of your target audience. However, no matter how hard you work, there are few SEO mistakes that…
DetailsIf you are looking for a constantly changing world, social media marketing is it! Not only does it have extremely regular updates and added features but it rolls out new networks also very so often! For those who are still trying to figure out how social media marketing could benefit your business, here are a…
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User experience (UX) is a relatively new term that has made its way to the search engine optimization (SEO) scene. With regards to web designing, user experience is the term used in order to describe the overall experience that a user would have as they interact with a website. And the goal of UX designing is…
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Search engines are continuously rolling out updates and changing the rules. As a small business owner you’ll no doubt find this very frustrating as you don’t always have sufficient time and resources to stay updated in such a confusing and fast paced industry. Here are some tips to help you sustain high performing, organic search…
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What are 404 errors? 404 errors appear as a response to a missing page. When a user clicks on a broken link or a page that has been removed or when they try to access a non-existent page, they get a 404 error request. It also occurs when they have mistyped a URL or because…
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