According to the result of a survey, 78% of its respondents stated that engagement is an extremely important factor for successful social media marketing. All those companies promoting their business and their websites through social media have very similar objectives. Building social media connections, making conversations easier and giving your audience a positive response are…
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Recently two new phrases popped up to define online marketing through social networks and media. One is Social media optimization (SMO) and the other is social media marketing (SMM). These two phrases caused a lot of confusion and many people questioned about the exact meanings of what these two phrases stand for. This happened because…
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1. In the excitement to take your website live, there are a number of things you may have forgotten. Read through the list below and make sure you have completed these final touches before you launch your website. 2. A favicon to mark the window where your website has been opened on the user’s screen.…
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Google India on Thursday hosted the fifth ‘Google for India’ event in the country’s capital, Delhi. At the event, the company made many major announcements such as digital payment, voice assistant, tools for entrepreneurs, tools to help find a job. Google has introduced seven new vernacular languages to India. Which includes Tamil, Telugu, Bengali, Gujarati,…
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Localize your website appropriately for better results. Google generates search results taking user’s location and native language into account. Thus a localized website has an explicit advantage in attracting business from the targeted country or region. Search engine users tend to select websites that display information in their own language over a low price deal.…
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As a business person, you want to target serious shoppers looking to make purchases either directly from your store or at your online domain. There is no point in attracting traffic to a website only for them to leave without making an inquiry let alone purchases. Quality traffic means you get serious buyers who are…
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The Marketing world and all aspects related to it have always been tricky and have indeed taken you on a roller coaster ride. With unforeseen changes that are quite exhilarating, marketing as a whole can be quite daunting for someone new to the market. Since there are many loops that one can expect in the…
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One of the most influential marketing tools today; blog posts have taken the Internet by storm. However, simply writing and publishing your blog post isn’t enough. You have to promote it too. If you are a blogger, naturally, your first step would be would be to share the content on Twitter and Facebook. What is…
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How does a company that had the biggest share of search engine marketing, highest number of visitors and more cash than anyone else in the industry, employed the most talented people from around the world, and had bigger dreams than any other company in the Silicon Valley, fell so far and failed so decisively? Back…
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