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Social Media Optimization vs. Social Media Marketing

Recently two new phrases popped up to define online marketing through social networks and media. One is Social media optimization (SMO) and the other is social media marketing (SMM). These two phrases caused a lot of confusion and many people questioned about the exact meanings of what these two phrases stand for. This happened because…

Checklist Before Launch of Website

1. In the excitement to take your website live, there are a number of things you may have forgotten. Read through the list below and make sure you have completed these final touches before you launch your website. 2. A favicon to mark the window where your website has been opened on the user’s screen.…

Increasing the Conversion Rate of your Website

Localize your website appropriately for better results. Google generates search results taking user’s location and native language into account. Thus a localized website has an explicit advantage in attracting business from the targeted country or region. Search engine users tend to select websites that display information in their own language over a low price deal.…

Redesigning a website without losing its SEO

Almost every website gets redesigned at least once within their online presence. It can be due to many reasons, including rebranding of a company, changes in the technology or aesthetics, improve user experience, etc. Although redesigning a website is an exciting process, most web designers seem to only focus on the visual redesign. Unfortunately, this…